There are numerous ways to get more people to like your Facebook page and to use it as an effective marketing tool.
Apart from the obvious ones like the classical, like buttons on your page, like buttons in newsletter, content is king, keep posting status updates, offer incentives for people to sign up … there are some others to consider.
Contact admins of groups related to your page as groups are more powerful than individuals in terms of their internal communication abilities.
Add a like button to your email signature.
Fan of the Month promotions Reward loyal supporters. Engage your audience in competitions where they can win a prize.
Always remind your fans to like and share.
Work together with other page admins for social events which may benefit both your fans. This will bring in new connections.
Use sites like TemporaryGallery.com.au to post your news or events and link back to your Facebook page.
You can also post on the Temporary Gallery Facebook Page for FREE and link back to your Facebook page.
Erik The Viking